Maya Memovic, AZULU’s Creative Director, was born in Croatia and raised in New York.  After studying film directing and cinematography, Maya ventured into fashion design starting an eponymous label while also working as a designer at Stella McCartney, Catherine Malandrino and Ralph Lauren. It was in Ralph Lauren where she met her future husband and partner, Alex Srour.

Alex Srour, Azulu’s CEO, is the second generation in the business founded by his parents, Salomon and Mary Isabel Srour, initially as Salomon, a contemporary label with strong emphasis on classic linen resort wear.  Alex, after years of studying abroad and working for companies such as Ralph Lauren and Marc Ecko, moved back to Colombia, together with Maya, to help restructure and refresh Salomon.

The house eventually became AZULU, a modern brand known for its feminine resort silhouettes with a Latin flair.