
Maya Memovic, AZULU’s Creative Director, was born in Croatia and raised in New York. After studying film directing and cinematography, Maya ventured into fashion design starting an eponymous label while also working as a designer at Stella McCartney, Catherine Malandrino and Ralph Lauren. It was in Ralph Lauren where she met her future husband and partner, Alex Srour.
Alex Srour, Azulu’s CEO, is the second generation in the business founded by his parents, Salomon and Mary Isabel Srour, initially as Salomon, a contemporary label with strong emphasis on classic linen resort wear. Alex, after years of studying abroad and working for companies such as Ralph Lauren and Marc Ecko, moved back to Colombia, together with Maya, to help restructure and refresh Salomon.
The house eventually became AZULU, a modern brand known for its feminine resort silhouettes with a Latin flair.


Maya Memovic, AZULU’s Creative Director, was born in Croatia and raised in New York. After studying film directing and cinematography, Maya ventured into fashion design starting an eponymous label while also working as a designer at Stella McCartney, Catherine Malandrino and Ralph Lauren. It was in Ralph Lauren where she met her future husband and partner, Alex Srour.
Alex Srour, Azulu’s CEO, is the second generation in the business founded by his parents, Salomon and Mary Isabel Srour, initially as Salomon, a contemporary label with strong emphasis on classic linen resort wear. Alex, after years of studying abroad and working for companies such as Ralph Lauren and Marc Ecko, moved back to Colombia, together with Maya, to help restructure and refresh Salomon.
The house eventually became AZULU, a modern brand known for its feminine resort silhouettes with a Latin flair.



shop their latest
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ARIADNE BIKINI
Azulu
$USD 260,00 -
CRESSIDA DRESS
Azulu
$USD 480,00 -
DARYN DRESS
Azulu
$USD 580,00 -
LAVANDER DRESS
Azulu
$USD 490,00 -
LESVOS DRESS
Azulu
$USD 420,00 -
MYKONOS DRESS
Azulu
$USD 680,00 -
ONYX JUMPSUIT
Azulu
$USD 680,00 -
PANDORA KIMONO
Azulu
$USD 550,00 -
RHEA ONE PIECE
Azulu
$USD 290,00 -
SANTORINI DRESS
Azulu
$USD 980,00 -
VENUS DRESS
Azulu
$USD 690,00 -
ZOI BIKINI
Azulu
$USD 260,00 -
BASIC MEN SHIRT
Azulu
$USD 160,00 -
BERMUDA SHORTS WITH ELASTIC WAIST
Azulu
$USD 120,00 -
BRISA SHIRT
Azulu
$USD 160,00 -
MASAI MARA SHIRT
Azulu
$USD 140,00 -
PLAYA SHIRT
Azulu
$USD 160,00 -
ROOTS SWIM TRUNKS
Azulu
$USD 115,00